Considering a price reduction?

I read something brilliant in one of my CRS (Certified Residential Specialist) magazines and just had to share the basic theory.

When a seller reduces their price, maybe they need to think in terms of how they shop a sale at their favorite store. Would they rush out for a 1%, 2% or even 3% off sale? Probably not. It's a seller's money, and often times they have done price reductions ahead of the one they are getting ready to do. But, the ones that make the most impact to the buying population are the ones that really show motivation and get buyers excited to go take a look before it gets snatched up.

So, sellers, next time you are considering a price reduction. Consider what type of a sale you would run out for! :)
The Twins